You are here:

Evaluate Insuranceline Policy Features and Benefits

Insuranceline life insurance built their business on the promise of providing ‘life insurance your way’, giving customers the option to choose from a range of cover options and payment methods.
Fact Checked

Updated: 12 May 2024

The company is a direct life insurance provider selling policies to Australians online and over the phone. Their life insurance policies are issued and underwritten by TAL Direct PTY Limited, with their funeral insurance product having won the Canstar’s 2017 Award for Outstanding Value.

ComparingExpert does not currently have access to this provider. Visit to request a quote and compare their price and benefits to the Australian life insurance brands we have access to.

Who is Insuranceline?

Insuranceline has been offering simple life insurance products directly to customers since 1999 and is part of TAL Life (formerly known as TOWER Australia), one of the oldest and largest insurance company’s in Australia.

In 2017, Insuranceline received a customer satisfaction rating of 79.2% (Roy Morgan Single Source survey). This was the highest of 13 leading life insurance companies in Australia, beating out Allianz, AIA and Real Insurance.

Policies available from Insuranceline

Insuranceline advertises flexible and affordable life insurance, optional illness and injury cover, income protection insurance and funeral cover. If you are between the ages of 18 and 65, you can usually apply for a life cover policy.

Life Insurance

The company offers two life insurance options, each providing a lump sum benefit upon your death or diagnosis of a terminal illness.

Please ensure that you read their product disclosure statement (PDS) to determine whether their products are suited to your circumstances and requirements.


Suicide or intentional self-injury during the first 13 months of your policy commencing.

Optional Injury and Illness Cover

You can add one or more of the three optional illness and injury covers onto your life insurance policy for an extra fee. This cover type pays up to 95% of your life insurance benefit, up to a maximum of $250,000 when you suffer an illness or injury as listed in your PDS.

Your life cover benefit will then reduce by the amount claimed and paid for a major illness, serious injury or cancer. Your beneficiaries can then claim the remaining life insurance benefit when you pass away.

You can choose to add cancer or serious injury cover separately, or you can mix and match illness, injury and cancer cover together.

Common Exclusions

Carefully review your product disclosure statement (PDS) for the full list of exclusions.

No cover benefit will be paid if the event you’re claiming for was because of:

Insuranceline Income Protection Insurance

Insuranceline offers customers two types of income protection products, both paying up to 85% of your regular income in the event you are unable to work for a specified period due to an illness or injury. However, there is some crucial difference between the two options.

Optional cover you can add for an extra fee

Please read the product disclosure statement for a list of income protection exclusions.

Insuranceline funeral insurance

Australians between the ages of 21 and 80 can apply for a funeral policy which pays out up to $15,000 when you die. After you turn 90 years old, on the anniversary of your policy, Insuranceline will cover you for free.

Once your policy is accepted, you’ll be immediately covered for accidental death. The insurer will generally pay you double your cover amount if death is because of an accident. After the first 12 months of your policy commencing you’ll also be covered for death due to natural causes.

Frequently Asked Questions and Answers

Insuranceline is wholly owned by TAL Direct PTY Limited who purchased all remaining shares in 2008 with the intention of providing more Australians with direct access to life insurance options.

You can call the Insuranceline phone number, 13 77 87, between 8 am and 6 pm EST Monday to Friday or connect with them online.

The price of an Insuranceline policy depends on various factors, including your age and gender, how much cover you want, if you’re a smoker and your overall health. You can get a quote by calling the insurer directly or visiting their website and applying online.

However, you might want to compare the premium they offer with the average premiums of other top life insurance companies in Australia to make sure you’re getting value for money.

To claim on your Insuranceline policy, you first need to contact them via phone or email and then download and complete the required claim form which can be found on their website. When claiming a death benefit, you’ll need to provide a certified copy of the insured person’s death certificate and proof that you are his/her beneficiary.

If you’re policy no longer serves your requirements or have become too expensive, and you want to cancel or change your policy, you can give them a call or send an email with your request and include your policy number.



Russell is the founder and CEO of Life Insurance Direct and has been quoted in The Sydney Morning Herald, The Age, Independent Financial Adviser, Risk Adviser, Adviservoice, and Insurancenews. Russell has over 15 years’ experience in the Australian life insurance & financial services sector and is instrumental in driving the latest innovations in our insuretech platform.

Other Topics

Find out more with our useful guides