We help Australian families make better-informed decisions
Empowerment through education is our focus
We create content and build the tools that empowers you to make decisions with confidence. Our mission is to use technology and information to create a more straightforward way for you to request and compare quotes and purchase products and services online.
What we’re all about
Tech is always evolving, and your requirements are ever-changing. ComparingExpert was created to:
Uncomplicate financial decisions with easy to understand information from experts with years of experience in their respective fields.
Increase your confidence. Whether you’re looking to protect your family, your income, support your health or buy a home, our extensive library of guides and articles aims to answer your questions with clear and actionable information.
Strategic partnerships. To stay focused on delivering innovation, we’ve partnered with a few strategically positioned companies to help us grow and better serve you in the long run.
- Better-informed DecisionsA library of useful and up to date content to help you make important decisions with confidence.
- Saving You Time & MoneyA convenient, hassle-free one-stop-shop. A simplified comparison service between multiple brands.
- TrustworthyA 100% free service. There are no hidden fees, and we check the legitimacy of every brand we list.
- Support at every stage of lifeChanging jobs, starting a family or retiring? We help you find the products that meet your requirements.
Our story
xLife was started in 2006 and rebranded to Life Insurance Direct in 2014. The company started making it easier for Australian families to find great value life insurance products with their insurance tech platform. To further enhance the way they protect you and your family’s financial future, Life Insurance Direct launched ComparingExpert in 2017.
How we work
While we provide free online comparison quotes for life insurance via the Life Insurance Direct API, we are continuing to expand our services to different verticals, for example, health insurance and most recently, home loans.
We work with a select group of partners to help us execute fulfilment of the products and services you are interested. We may receive compensation from our partners for placement or their products and services, but there is no cost to you.
Our content creators
ComparingExpert’s team of writers all have extensive experience in their respective fields. Below are a few of our writers.
Russell Cain Life Insurance Specialist
Russell is the founder and CEO of Life Insurance Direct and has been quoted in The Sydney Morning Herald, The Age, Independent Financial Adviser, Risk Adviser, Adviservoice, and Insurancenews. Russell has over 15 years’ experience in the Australian life insurance & financial services sector and is instrumental in driving the latest innovations in our insuretech platform.
Anneke van Aswegen Health Insurance Specialist
Anneke has been writing about Australian insurance since 2015; however, health insurance has become her primary focus. ComapringExpert is part of the Private Health Insurance Intermediaries Association (PHIAA), which Anneke aims to uphold with every article she writes. In addition, Anneke has a master’s degree in Research Psychology, which better enables her to effectively communicate the latest findings regarding health and wellness in Australia.
